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When does an idea become an opportunity?

We are hearing about it at every turn!  Some economists are saying we are approaching a recession, and that there is little else monetary policy can do to relieve the cyclical pressures on the economy. Others say we are already in a recession and it will get much worse before it gets better.  Whatever the case, I think we can all agree, times are hard!

Is there such a thing as a “recession-proof” business today?  I think that’s a great question, but more than that, it is a question that deserves an answer!

During hard economic times, there are always entrepreneurs that can see past the bad news and rhetoric to see opportunities instead.  What sort of opportunities could these “entrepreneurs” possibly see that could provide a steady income when the economy is on the fritz?  One such opportunity is buying a selling what is known as “dot-com customer returns.”

About ‘Dot Com’ Returns

Dot Com Returns are typically so close in condition and quality to closeouts, overstocks and shelf pulls, that for most people it’s very hard to tell the difference!  Here’s the best part; Dot Com returns are readily available.  The price point is a little higher than store returns and a little less than closeouts, overstocks and shelf pulls, leaving plenty of room for profit!

Actual Manifest

Item Description (from actual manifest) Retail You Pay
Lexmark Pro205 Wireless Multifunction Printer $163.67 $53.19
Makita MAC700 Big Bore 2.0 HP Air Compressor $201.02 $65.33
Purple Cows Hot and Cold Laminator $205.40 66.76
SINGER HD-110 HD Model Sewing Machine $207.00 $67.28
Stork Craft Long Horn Bunk Bed, Espresso $212.75 $69.14
KuulAire PACKA50 Port Evap Cooling Unit $218.79 $71.11
Swingline High Capacity Electric Stapler $240.10 $78.03
DEWALT DW090PK 20X Builder’s Level $261.83 $85.09
SentrySafe DH-109E Solid Steel Depository Safe $283.67 $92.19
Jet 708580 1/2 Horsepower Bench Mortiser $294.40 $95.68
Ironman IFT 4000 Infrared Therapy Inv Table $295.55 $96.05
ASUS VG236HE 23-Inch LCD Monitor $361.10 $117.36

The vast majority of dot com returns are due to what is known as “buyers remorse” – the item wasn’t the right style or color, the customer changed their mind, the item wasn’t what they expected… there are literally dozens of reasons for a dot-com return, most of them are unrelated to the quality of the product.  The end result is the item is returned in new condition and in its original box!

Like-New Merchandise = Better Margins

Even during a bad economy consumers still need to purchase the essentials.  Items such as Apparel, Shoes, Small Kitchen Electrics, Domestics, Home Improvement, General Merchandise and School / Office Supplies are still a part of daily life, and must be purchased somewhere.

Typically a consumer would visit his/her local department store or “super-center” and buy the products that they need.  But what if you could provide these consumers with what they need at a fraction of the cost they would normally pay?  The chances are they would buy from you, right?  Of course they would!  The reality is, when things are tough, people begin to make every dollar stretch as far as they can!

I’m not so sure I would classify the off-price, liquidation industry as “recession-proof,” but I would say its pretty close!  An idea becomes an opportunity when a set of circumstances makes it possible to do something!  Buying and selling dot-com returns could be the “set of circumstances” you have been looking for.  Now, all you have to do is be willing to “do something.”

If you are ready to “do something” to start making more money, give us a call Toll Free at 1-888-550-4950, or visit for more information. We would be happy to tell you more about our company and get you started on the path to turning your idea into opportunity!

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